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ATS keywords · Sales Representative

Sales Representative resume keywords that get past the screening software.

Sales ads screen for pipeline language and numbers. Words like “quota”, “prospecting” and “CRM” are what recruiters search, and numbers are what they read.

Hard skills and tools

The terms recruiters most often filter sales representative applications by. Use the ones you can back up, written the way the ad writes them.

B2B salesB2C salesLead generationProspectingCold callingPipeline managementCRM (Salesforce, HubSpot)Quota attainmentAccount managementNegotiationClosingProduct demosTerritory managementUpselling and cross-selling

Soft skills and ways of working

These count less on their own. Put them inside achievement bullets instead of a list.

Relationship buildingPersuasionResilienceSelf-motivationListeningTime management

Certifications ads ask for

HubSpot Sales Software certificateSalesforce certifications

Before and after

Example bullet

Sold products to new customers.Closed $420K in new B2B revenue in 2025, reaching 118% of quota by prospecting 40 accounts a week in HubSpot.

Example only. Use your own real numbers. If you don’t know a figure, leave it out rather than guess.

Three rules for this role

  1. Say B2B or B2C; recruiters filter on it.
  2. Quota percentage and revenue figures matter more than adjectives.
  3. Name the CRM, and the sales motion: inbound, outbound or field.

Questions

What keywords should a sales representative resume include?

Start with the hard skills named in the job ad, then add certifications and tools you actually use. Common ones for sales representative roles include B2B sales, B2C sales, Lead generation, Prospecting, Cold calling, Pipeline management.

Should I copy every keyword from the job ad?

No. Only add a keyword when your experience supports it. Recruiters read the resume after the software ranks it, and a claim you can’t back up costs you the interview.

How do I know which keywords I’m missing?

Paste the job ad and your resume into SubMac’s free checker. It shows your match score and lists the keywords from the ad that your resume doesn’t contain.

Check your resume against a real job ad. Free.

Paste the ad and your resume. You’ll see your match score and every keyword you’re missing in about a minute, with no sign-up. Tailoring costs $1 if you want it.

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